Predictions for writers in 2019
Happy New Year! To start 2019, let’s take a look at this article from Grammarly that discusses some of the social, work and technological trends that will…
Content marketing expert tips
This post from Shane Barker at the Content Marketing Institute draws together top tips on effective content marketing from a panel of industry experts. There’s useful stuff…
How to avoid annoying your email recipients
Here’s a short and sweet article based on a survey of a thousand people that identifies the most common complaints about marketing emails. Some of these are…
A pragmatic guide to SEO copywriting
Success Works is a great blog with lots of useful, pragmatic posts about SEO copywriting. As lead author, Heather Lloyd-Martin, explains in this post, there’s no simple…
Advice on storytelling
This is another post from the excellent copyblogger.com website. It lays out the importance of storytelling to connecting with readers, and provides a raft of practical tips…
A beginners guide to content marketing
Here’s an excellent, thorough post from Buzzsumo offering a guide to content marketing for beginners. It includes sections looking at content choice and production, keyword planning and…
Writing for social media – some tips
Here’s a post from Hootsuite with some reminders and practical tips about writing for social media. The key takeaway is to keep it clear, focused and purposeful.…
Topic clusters drive web traffic
This article from the Content Marketing Institute lays out a strategy for increasing web traffic through the ‘pillar and cluster’ model of content creation. In a nutshell,…
The perfect length for marketing emails
How long should your marketing emails be to maximise response rates? Should you go for the short and pithy teaser or try to take the reader right…
The art of ‘strategic lurking’
This is another really useful post from copyblogger. It’s all about using listening strategically to help research and flesh out your ‘avatar’ for a piece of copy. An…