How long should your marketing emails be to maximise response rates? Should you go for the short and pithy teaser or try to take the reader right through to the point of making a sale?
We’ve heard people argue for both of these approaches (and many others).
This useful article from HubSpot helps to take some of the guesswork out of it by drawing on data from 40 million email sends to identify which email lengths are associated with the highest response rates.
The Ideal Length of a Sales Email, Based on 40 Million Emails