Welcome to
WORDCRAFT ACADEMY
Never before has the published word been as sharable, plentiful and powerful as it is today. The opportunities for marketers are immense. But the competition for readers’ attention is fierce.
We’ve created our syllabus of original courses to help marketing writers craft copy and content that cuts through the noise and hits all the right notes. With expert guidance you’ll discover how to engage your audience, shape opinion and inspire action, making every word count across the full range of written media.
For more than twenty years we’ve helped people like you to increase the return on their words. We’ve worked with some of the country’s biggest brands to refine their messaging, and also with some of its smallest, helping them find their voice.
All our courses are shaped by this ongoing engagement, constantly evolving to stay on top of the latest trends in digital and AI while remaining true to the timeless foundations of persuasive and engaging writing.
our courses
Available in virtual and classroom formats
Essential copywriting
Learn the most important, tried and trusted techniques for crafting engaging and persuasive copy. This course is built around the established rules of copywriting backed up by your tutor’s extensive practical experience.
Open virtual: 16 Jul via Zoom
In-house: At your offices, UK-wide
Virtual: Live and online for your team
Stand-out copywriting
For experienced copywriters, this course takes you beyond the comfort zone of textbook copy, drawing on ideas from a wide range of disciplines to help you improve the impact and originality of your writing.
Open virtual: 11 June via Zoom
In-house: At your offices, UK-wide
Virtual: Live and online for your team
Copywriting with A.I.
Harness the power of generative AI to boost your writing productivity. Use skillful prompting alongside your creative copywriting skills to craft genuinely original and high-quality content – fast.
Open virtual: Mornings of 29 Oct & 5 Dec
In-house: Live online for your team
Crafting Compelling CONtent
During this inspiring day you’ll learn how to generate quality content that achieves specific marketing goals. You’ll learn powerful research and creativity techniques, as well as the skills to ensure audience engagement.
Open virtual: 14 Aug via Zoom
In-house: At your offices, UK-wide
Virtual: Live and online for your team
CONtent Marketing: Connection to COnversion
This workshop offers a complete toolkit for effective content marketing. Learn how to write the strategy, action plan and high quality content that will take your audience on the journey from connection to conversion.
Open virtual: TBC
In-house: At your offices, UK-wide
Virtual: Live and online for your team
Storytelling
for Marketing Writers
This course focuses on building your ability to use narrative techniques to engage and persuade your audience. You’ll also learn how to use stories across channels to maintain a consistent voice and brand message.
Open virtual: TBC
In-house: At your offices, UK-wide
Virtual: Live and online for your team
what delegates say
Let's talk
If you would like to find out more about our open courses or having one of our programmes adapted to your needs and delivered at your offices please get in touch – we’d love to hear from you!