VIRTUAL TRAINING ON 16 July 2025

Essential Copywriting

Learn the secrets of effective copywriting

16 July 2025, full day virtual workshop (also available ‘in-house’ for groups)

Do you want to increase the number of sales and enquiries generated by your sales emails, letters, brochures, adverts or website? If so, our Essential Copywriting training course could provide the boost your copywriting needs.

If you’re new to copywriting or lack formal training, it’s all too easy to produce good writing that’s also poor copy. Great copywriting requires artistry, but the best results come when creativity is coupled to a set of principles built up over a hundred years of marketing research.

By learning and applying these rules, you’ll see an instant impact on the results of your copywriting across a wide range of media. The Essential Copywriting training course offers you the chance to take time out to focus on getting this foundation right.

In a supportive, interactive atmosphere, the workshop also offers aspiring copywriters confidence boosting tips on using creativity, AI tools, style and personality. You’ll get a chance to swap ideas with other copywriters from different sectors and backgrounds, as well as receiving advice and feedback from our expert trainer.

Who is the course for?

This course is for anyone who writes persuasive writing as part of their job. It’s ideal for copywriters or marketers who have had no formal training in copywriting before.

More experienced writers – particularly those who have already had some training – might prefer the Advanced Copywriting course.

“Probably the best online training I’ve done... I’ve come away feeling like my knowledge has expanded ten-fold.”
Marketing Designer
Allies Computing
“Extremely useful and can’t wait to put into practise what I have learnt today.”
Leorita Stubbs
Cambridge University Press​
“I learnt a lot of valuable techniques which have changed the way I treat copy writing on a day-to-day basis.”
Delegate
British Standards Institute
"Thank you very much again for your course yesterday, it was so insightful and I've learned a lot that I can both retain and pass on to my team, as they will definitely benefit from it too 🙂"
Louise Knight
Copywriter, Gemporia Ltd.

Virtual delivery

This workshop is delivered live via Zoom by our expert trainer for small groups of students. The content is split into several modules spread across the day to help keep everyone fresh and energised. We include lots of interaction and practical elements, just like in the classroom, with plenty of opportunities to try out new ideas, discuss experiences and get individual advice and feedback.

virtual training

Gillian Heggs

Hi, I’m Gillian. Having spent 40 years as a copywriter, I’ve got plenty of experience and know-how to share on the training courses. What fascinates me most is how we can use words more effectively to help get results. I’ve had the opportunity to write for brands of all sizes, from multi-national organisations to small companies, and I’ve written work that’s won awards. I really enjoy passing on knowledge – which is why I love training. I understand a variety of challenges around copywriting – often because I’ve faced them myself! I’ve already worked with thousands of delegates, and my aim is to create a supportive atmosphere in which to learn. 

How to book

Next virtual course date

16 July 2025 – VIRTUAL (via Zoom)

 

Prices:

1 delegate: £445+VAT
2 delegates: £745+VAT
3 delegates: £995+VAT

In-house delivery

We can come to you to deliver this course at your offices, or can deliver the content via a live and interactive virtual course.

In most cases we can provide an all-inclusive quote to cover design, delivery and materials with some basic information:

  • Which course you are interested in
  • Where the course would take place (or if virtual)
  • How many delegates need to be trained

Just drop us a line with these basic facts and we’ll get back to you with a no-obligation quote on the same day.

Any questions?

If you have any questions about this or any of our other courses, please get in touch and we’d be very happy to help.