Wordcraft Academy (TM) is a trade name of Cambridge Executive Development Limited (details here).

Whenever you supply us with personal data through this site, via email or other forms of communication, you are consenting to its collection, storage and use in accordance with this policy.

What data do we collect?

1. When you make a booking, subscribe to our newsletters or make an enquiry by email or telephone you will be asked to provide personal data such as your name and contact details.

2. When you visit our website we log your Internet Protocol address so that we can send and receive information to and from you over the Internet. We collect data about how visitors use our website using cookies. This data is anonymous and no individuals are identified.

3. We compile lists of potential clients from bought-in marketing data, supplied to us by reputable providers. This data only includes employees of companies and other large organisations, and we only contact these individuals via their work email address.

4. If you receive a direct marketing email from us we may track if you open or click on the links included in the email.

Lawful basis for processing personal data

Clients’ and delegates’ details are processed because this is necessary in order to fulfil our obligations to them (for instance to provide requested services, or send invoices). For bookings made via our online booking form, consent is requested at the time of booking.

Data is also processed in pursuing our legitimate interests as a business in order to promote our services. We collect and process the minimum amount of data on each individual that will enable us to carry out these activities. Explicit consent is not required from corporate/organisational contacts for the purposes of direct marketing, but the ability to opt-out of future mailings is available to all recipients.


Cookies are small files which are stored on your computer. They are designed to hold a modest amount of data specific to our website, and can be accessed either by the web server or your computer. This allows our website’s server to deliver a page tailored to you.

You can set your browser to refuse cookies. For information on how to do this, please visit this site.

We only use cookies to collect information about how visitors use our website.

How do we use your personal data?

We use your data to facilitate the delivery of our services.

We use your data for marketing, to provide you with details of products or services that may be of interest to you.

We may use this data for research purposes. In this case all data is anonymised and aggregated.

To whom might we disclose your personal data?

We may pass your data to other organisations in order to fulfil your order or service request, facilitate email communications, or to administrate payment.

We will not pass your personal data on to third parties unless we need to in order to administrate our business, deliver services to you, or are obliged to do so by law.

Direct Marketing

We may use your personal data to send you information about our services.

If you do not wish to receive marketing emails you can unsubscribe through a link on the email, or by contacting us.


All of the personal data we hold is kept securely and password protected. Whilst data passed over the internet can never be 100% secure we do all we can to protect against security breaches.

Data subjects’ rights

You have the right to request to see all of the data we hold on you at any time. Such requests will be processed within 14 days.

You have the right to be forgotten. On request we will permanently delete your data from our records.

You can opt-out of receiving email communications from us at any time.


You can contact our data protection officer via this link.