VIRTUAL TRAINING ON 18 June / 5 December 2024

Storytelling for Marketers

Harness the timeless power of narrative

18 June / 5 December 2024, full day virtual workshop (also available ‘in-house’ for groups)

Are you struggling to break through the noise? Do you find it hard to get your message across in a way your target audience can understand, relate to and engage with? If so, great stories could be the missing element.

We’re a storytelling species. We make sense of our world and ourselves through narratives that explain where we came from, what we stand for and where we’re going. By harnessing this powerful form of communication for your business you can make a strong, emotional connection with your readers.

During this packed and enjoyable day you’ll discover what written storytelling can add to your marketing, how to generate and collect ideas for stories, and how to structure a story in a way that maintains engagement and attention.

We’ll also help you apply your new learning, working on a blog post or web page for your business on the day. You’ll leave with the knowledge and confidence to make an instant impact on the way you use stories to promote your products and build your brand.

Who is the course for?

This course is right for you if you’re a marketing professional, content writer or business owner. Whether you’re committed to using storytelling and want to learn more about it, or if you’re keen to decide if/how it’s right for your business, come and find out how it can help you stand out. We’ll look at how to use storytelling elements to communicate clearly with your target market and achieve your aims, whether that’s direct sales or building brand. This day is about copywriting with a clear focus: using the timeless power of storytelling.

Virtual delivery

This workshop is delivered live via Zoom by our expert trainer for small groups of students. The content is split into several modules spread across the day to help keep everyone fresh and energised. We include lots of interaction and practical elements, just like in the classroom, with plenty of opportunities to try out new ideas, discuss experiences and get individual advice and feedback.

virtual training

Gillian Heggs

Gillian’s experience as an award winning copywriter, combined with many years working as a trainer and communicator, make her a highly effective and popular teacher. Running her own copywriting agency for over a decade, she has worked with clients ranging from international household names to new start-ups, and has written everything from direct mail and brochures to TV ads. As a trainer Gillian especially enjoys the process of creating bespoke workshops focusing on specific industry issues and writing challenges. Her warm personality and engaging training style bring the best out of those she teaches, helping them build confidence as well as technique during their time together.

“An excellent course that was well worth investing my time to attend. Will improve my copywriting no end.”

Marketing Manager, Wellcome Genome Campus

“Really useful. Gillian is an excellent teacher, very patient and knowledgeable.”

Delegate, Janus Henderson Investors

“I really enjoyed the course. I learnt a lot of  valuable techniques which have changed the way I treat copywriting on a day-to-day basis.”

Delegate, BSI

How to book

Open virtual sessions

Next dates:

18 June 2024 – VIRTUAL (via Zoom)

5 December 2024 VIRTUAL (via Zoom)


1 delegate: £395+VAT (virtual)
2 delegates: £695+VAT (virtual)
3 delegates: £945+VAT (virtual)

In-house and virtual delivery

We can come to you to deliver this course at your offices, or can deliver the content via a live and interactive virtual course.

In most cases we can provide an all-inclusive quote to cover design, delivery and materials with some basic information:

  • Which course you are interested in
  • Where the course would take place (or if you would like a virtual delivery)
  • How many delegates need to be trained

Just drop us a line with these basic facts and we’ll get back to you with a no-obligation quote on the same day.

Any questions?

If you have any questions about this or any of our other courses, please get in touch and we’d be very happy to help.