AI Prompt Engineering
for Marketers

Unlock the creative power of AI for copy, content and more

Full day virtual workshop – available as a virtual in-house course

This fascinating workshop will introduce you to how AI helps develop your natural writing style and creative marketing skills to create persuasive long-form and short-form content that achieves excellent results.

It is a highly practical programme, and perfect for marketers and copywriters looking to learn how to use prompt engineering in writing everything from social media content, emails, and product descriptions to landing pages, presentations, blogs, and press releases.

Who is the course for?

This course is for anyone who wants to develop their ability to use AI tools to support the writing they do at work. It’s ideal for copywriters and marcoms professionals.

Virtual delivery

This workshop is delivered live via Zoom by our expert trainer for small groups of students. The content is split into separate modules spread across the day to help keep everyone fresh and energised. We include lots of interaction and practical elements, just like in the classroom, with plenty of opportunities to try out new ideas, discuss experiences and get individual advice and feedback.

virtual training

Workshop leader: Jonathan Gabay

Jonathan Gabay is an award-winning creative director and digital marketing strategist with over 25 years of advising leading brands.

Additionally, Jonathan is a prominent expert in leveraging AI for enhanced engagement. He shares guidance on digital marketing trends, including psychological approaches and PR crisis management, with outlets ranging from the BBC to CNN.

As an author, Jonathan has written 17 marketing psychology and branding books, including the 2024 title “Digital Marketing and AI Psychology” from Routledge. Many of his books are extensively studied and cited by leading business schools and universities.

“Great teacher and very interesting to listen to. I’ve learnt a lot.”
Carla Smith
Laird PLC
“Extremely useful and can’t wait to put into practise what I have learnt today.”
Leorita Stubbs
Cambridge University Press​
“I learnt a lot of valuable techniques which have changed the way I treat copywriting on a day-to-day basis.”
British Standards Institute
“Really practical advice with good structure – a great reminder of how to get it right.”
MGM Advantage

How to book

Open virtual sessions

Next virtual session:



1 delegate: £395+VAT
2 delegates: £695+VAT
3 delegates: £945+VAT

In-house virtual delivery

If you have a group of three or more who could benefit from this training course we can deliver a private session just for you, whether online or at your offices.

In most cases we can provide an all-inclusive quote to cover design, delivery and materials with some basic information:

  • Which course you are interested in
  • How many delegates need to be trained
  • Roughly when you would want the training delivered
  • Whether you are interested in virtual or classroom delivery

Just drop us a line with these basic facts and we’ll get back to you with a no-obligation quote on the same day.

Any questions?

If you have any questions about this or any of our other courses, please get in touch and we’d be very happy to help.