This article is by Neil Patel, a self-proclaimed (not unreasonably) ‘Big Deal’ in online marketing.
It focuses on the small, often overlooked sibling of the headline – the subheading.
Headlines are all about grabbing attention, and as a result they need to be short, pithy and engaging. But often that comes at the expense of explaining vital detail. That’s where the subheading comes in.
Here’s the article: