The power of subheadings

This article is by Neil Patel, a self-proclaimed (not unreasonably) ‘Big Deal’ in online marketing.

It focuses on the small, often overlooked sibling of the headline – the subheading.

Headlines are all about grabbing attention, and as a result they need to be short, pithy and engaging. But often that comes at the expense of explaining vital detail. That’s where the subheading comes in.

Here’s the article:

https://blog.hubspot.com/marketing/craft-subheadlines-click?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_source=hs_email&utm_medium=email&utm_content=73814026