This article from the Content Marketing Institute lays out a strategy for increasing web traffic through the ‘pillar and cluster’ model of content creation.
In a nutshell, this is about creating a strong webpage/blog post around a particular theme, then creating lots of supporting content that helps to define particular terms and flesh out ideas in greater detail. This ‘cluster’ content links into the main ‘pillar’ content page, boosting its authority and its ranking with search engines.
You can read all about it here:
How to Get Ranked and Read With the Topic Cluster Content Model