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19th February 2019 by Wordcraft

What makes a story stick?

This article is from Enchanting Marketing, and looks at what it is that makes stories memorable.

It focuses on the idea of finding a vivid image or symbol that sticks with the reader long after they have finished reading, and looks at how this concept can be applied to strengthen wider brand identity.

https://www.enchantingmarketing.com/memorable-stories/

 

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