A story in a tweet?
There is a bit of old writing lore that tells of how Ernest Hemmingway – a master of the art of the short (as well as the…
Slogans and taglines
This is an excellent article by the always insightful Lindsay Kolowich from HubSpot about slogans and taglines. It discusses what slogans and tagline are, why they’re powerful,…
Book: You Talkin’ to Me?
Book Review: You Talking to Me? by Sam Leith Rhetoric is the strategic use of communication to persuade others. The study of persuasive speech and writing has…