Category Archives: Uncategorised

A story in a tweet?

There is a bit of old writing lore that tells of how Ernest Hemmingway – a master of the art of the short (as well as the…

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Slogans and taglines

This is an excellent article by the always insightful Lindsay Kolowich from HubSpot about slogans and taglines. It discusses what slogans and tagline are, why they’re powerful,…

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Book: You Talkin’ to Me?

Book Review: You Talking to Me? by Sam Leith Rhetoric is the strategic use of communication to persuade others. The study of persuasive speech and writing has…

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