Virtual training

Key copywriting skills

Tools and processes for writing results-orientated copy

Delivered live online for individuals and groups – wherever you’re based

Blank page…now what? How should you write and structure your words so your copy gets read? What role should planning play? How could you be writing differently to be more effective? 

Get answers to your key copywriting questions in this two-hour information-packed virtual training session. It’s an opportunity to learn from our trainer’s 35 years’ experience as a specialist copywriter, with top tips you can use again and again to help you create words that work harder.

The session is structured around a tried and trusted copywriting process that you can apply each time you start work on a new piece of work. 

Delivered via Zoom, it’s highly interactive, with time for discussion and practical elements. You’ll leave equipped with a set of relevant and useful tools that will sharpen your copy and help you overcome your copywriting challenges.

How it works

Our virtual training is delivered live by our expert trainer via a video call. Working as part of a small group, you’ll be able to interact with the trainer and other delegates, ask questions, see a tailored presentation and share documents – just like you would in-person. The course lasts two hours. 

Before the training you’ll also receive a PDF handbook covering key elements of the course. And following the session, your trainer will be available by email to answer any questions you have about applying your learning. 

Who is the course for?

This course is for anyone who writes persuasive writing as part of their job. It’s ideal for copywriters or marketers who have had no formal training in copywriting before.

  • A clear planning process you can apply to every piece of writing
  • Ideas for writing attention-grabbing headlines
  • Simple tips to make your copy more conversational
  • How to create structure and flow in shorter and longer pieces
  • Writing a hard-working and effective call to action
  • Useful editing tips to ensure a polished finish
  • How to take your next copywriting steps
  1. What are you aiming to achieve through your copy?
  2. Going from good to great: planning, process and research to maximise effectiveness
  3. Headlines: writing for results
  4. Crafting for success:
    1. Conversational writing
    2. Structure
    3. Flow
    4. Getting out of your own way
  5. Making copy actionable
  6. 15 top editing tips
  7. How to become an even better copywriter

Lead Trainer: Gillian Heggs

Gillian’s experience as a copywriter who has written award winning work, combined with many years working as a trainer and communicator, make her a highly effective and popular teacher. Running her own copywriting agency for over a decade, she has worked with clients ranging from international household names to new start-ups, and has written everything from direct mail and brochures to TV ads. As a trainer Gillian especially enjoys the process of creating bespoke courses focusing on specific industry issues and personal writing challenges. Her warm personality and engaging training style bring the best out of those she teaches, helping them build confidence as well as technique during their time together.

“Gillian was a great teacher and very interesting to listen to. I’ve learnt a lot.”
Carla Smith
Laird PLC
“Extremely useful and can’t wait to put into practise what I have learnt today.”
Leorita Stubbs
Cambridge University Press​
“I learnt a lot of valuable techniques which have changed the way I treat copy writing on a day-to-day basis.”
British Standards Institute
“Really practical advice with good structure – a great reminder of how to get it right.”
MGM Advantage

How to book

Open virtual sessions

Next virtual session:

23 September 2021


1 delegate: £195+VAT
2 delegates: £345+VAT
3 delegates: £445+VAT

In-house virtual delivery

If you have a group of three of more who could benefit from this virtual training course we can deliver a private session just for you, with content adapted to ensure total relevance throughout. 

In most cases we can provide an all-inclusive quote to cover design, delivery and materials with some basic information:

  • Which course you are interested in
  • How many delegates need to be trained
  • Roughly when you would want the training delivered

Just drop us a line with these basic facts and we’ll get back to you with a no-obligation quote on the same day.

Any questions?

If you have any questions about this or any of our other courses, please get in touch and we’d be very happy to help.