Virtual training - 18 July 2024

Crafting Compelling Content

Tools to generate ideas and boost productivity

18 July 2024, full day virtual workshop (also available ‘in-house’ for groups)

In today’s crowded digital spaces, it’s increasingly difficult to cut through the marketing noise. Capturing attention, engagement and – ultimately – sales, requires a consistent stream of distinctive and resonant content that speaks directly to your audience’s interests and needs.

And this presents a real challenge. Producing large volumes of strong and original content is time consuming, and every piece needs to engage readers in its own right, as well as contributing to overall marketing goals. In other words, as a content writer, you need to deliver in terms of both quantity and quality.  

To achieve this, you’ll need to come up with fresh angles around similar themes. You need to take part in conversations and be responsive to your audience’s needs and tastes. And you need to be able to do this efficiently and reliably, because the demand for new content never stops.

This course has been developed to help you generate top quality content that’s designed to achieve specific marketing goals. It focuses on how to come up with ideas, create an effective planning process, and write powerfully to maximise the impact of your content. It also explores how you can leverage the power of AI to streamline your creative process.

Who is the course for?

This course is right for you if you’re a marketing professional, content writer, small business owner, or anyone else who has to produce content for the web.  

Inspiring venues

Our classroom courses take place in central London at bright, energising and creativity inspiring venues. No dingy hotel meeting rooms here! A tasty and healthy breakfast and lunch as well as unlimited refreshments are available during the day.

Virtual delivery

This workshop is delivered live via Zoom by our expert trainer for small groups of students. The content is split into several modules spread across the day to help keep everyone fresh and energised. We include lots of interaction and practical elements, just like in the classroom, with plenty of opportunities to try out new ideas, discuss experiences and get individual advice and feedback.

virtual training

Gillian Heggs

Gillian’s experience as an award winning copywriter combined with many years working as a trainer and communicator make her a highly effective and popular teacher. Running her own copywriting agency for over a decade, she has worked with clients ranging from international household names to new start-ups, and has written everything from direct mail and brochures to TV ads. As a trainer Gillian especially enjoys the process of creating bespoke workshops focusing on specific industry issues and writing challenges. Her warm personality and engaging training style bring the best out of those she teaches, helping them build confidence as well as technique during their time together.

“Probably the best online training I’ve done... I’ve come away feeling like my knowledge has expanded ten-fold.”
Marketing Designer
Allies Computing
“Extremely useful and can’t wait to put into practice what I have learnt today.”
Leorita Stubbs
Cambridge University Press​
“I learnt a lot of valuable techniques which have changed the way I treat copy writing on a day-to-day basis.”
British Standards Institute
“Really practical advice with good structure – a great reminder of how to get it right.”
MGM Advantage

How to book

Open sessions

Next Dates

18 July 2024 – VIRTUAL



1 delegate: £395+VAT
2 delegates: £695+VAT
3 delegates: £945+VAT

In-house and virtual delivery

We can come to you to deliver this course at your offices, or can deliver the content via a live and interactive virtual course.

In most cases we can provide an all-inclusive quote to cover design, delivery and materials with some basic information:

  • Which course you are interested in
  • Where the course would take place (or if virtual)
  • How many delegates need to be trained

Just drop us a line with these basic facts and we’ll get back to you with a no-obligation quote on the same day.

Any questions?

If you have any questions about this or any of our other courses, please get in touch and we’d be very happy to help.