Tools to generate ideas and boost productivity
27 February 2025, full day virtual workshop (also available ‘in-house’ for groups)
In today’s crowded digital spaces, it’s increasingly difficult to cut through the marketing noise. Capturing attention, engagement and – ultimately – sales, requires a consistent stream of distinctive and resonant content that speaks directly to your audience’s interests and needs.
And this presents a real challenge. Producing large volumes of strong and original content is time consuming, and every piece needs to engage readers in its own right, as well as contributing to overall marketing goals. In other words, as a content writer, you need to deliver in terms of both quantity and quality.
To achieve this, you’ll need to come up with fresh angles around similar themes. You need to take part in conversations and be responsive to your audience’s needs and tastes. And you need to be able to do this efficiently and reliably, because the demand for new content never stops.
This course has been developed to help you generate top quality content that’s designed to achieve specific marketing goals. It focuses on how to come up with ideas, create an effective planning process, and write powerfully to maximise the impact of your content. It also explores how you can leverage the power of AI to streamline your creative process.
Who is the course for?
This course is right for you if you’re a marketing professional, content writer, small business owner, or anyone else who has to produce content for the web.
• What great content should achieve
• How to create engaging, conversational content
• How to plan your content
• Ways to create an effective and efficient writing process
• The 5 key elements of great content
• Ways to improve your content writing skills
• Where to get fresh and original ideas from
• Harnessing the power of AI tools to generate a stream of content ideas and break through writer’s block
• Using AI to make the writing process smoother and more efficient
• Important considerations when you’re repurposing content
• Editing and proof-reading tips to ensure consistently high quality
• How and why to use storytelling in your content
• Ideas for distributing content and maximising readership and impact
1. Introductions – what content are you writing?
2. What should great content achieve?
3. What does effective content look like?
4. Planning to get it right – the brief
5. Where could you get ideas?
6. Creating an effective writing process
7. 5 elements of great content
8. Using AI to aid your creative process
9. Developing key writing skills
10. What about repurposing?
11. Harnessing the power of storytelling to drive content
Inspiring venues
Our classroom courses take place in central London at bright, energising and creativity inspiring venues. No dingy hotel meeting rooms here! A tasty and healthy breakfast and lunch as well as unlimited refreshments are available during the day.
Virtual delivery
This workshop is delivered live via Zoom by our expert trainer for small groups of students. The content is split into several modules spread across the day to help keep everyone fresh and energised. We include lots of interaction and practical elements, just like in the classroom, with plenty of opportunities to try out new ideas, discuss experiences and get individual advice and feedback.
Gillian Heggs
Gillian’s experience as an award winning copywriter combined with many years working as a trainer and communicator make her a highly effective and popular teacher. Running her own copywriting agency for over a decade, she has worked with clients ranging from international household names to new start-ups, and has written everything from direct mail and brochures to TV ads. As a trainer Gillian especially enjoys the process of creating bespoke workshops focusing on specific industry issues and writing challenges. Her warm personality and engaging training style bring the best out of those she teaches, helping them build confidence as well as technique during their time together.
How to book
Open sessions
Next Dates
27 February 2025 – VIRTUAL
Prices:
1 delegate: £445+VAT
2 delegates: £745+VAT
3 delegates: £995+VAT
In-house and virtual delivery
We can come to you to deliver this course at your offices, or can deliver the content via a live and interactive virtual course.
In most cases we can provide an all-inclusive quote to cover design, delivery and materials with some basic information:
- Which course you are interested in
- Where the course would take place (or if virtual)
- How many delegates need to be trained
Just drop us a line with these basic facts and we’ll get back to you with a no-obligation quote on the same day.
Any questions?
If you have any questions about this or any of our other courses, please get in touch and we’d be very happy to help.