Craft premium copy in minutes not days
by combining AI tools with your writing creativity
4 and 5 March (mornings) – virtual workshop
There’s no doubt that AI is a game changer for copywriters.
Many of us are already taking advantage of its remarkable capacity to generate reams of content in just a few seconds.
But for all its power, AI lacks some of the most vital writing skills: true originality, emotional literacy and, above all, creative judgement.
As a result, AI alone often produces generic, off-key and soulless copy.
So, how do we get the best from this new tool and cut through the noise created by the proliferation of mediocre AI content?
The answer is by finding ways to combine your creative skills as a writer with the tireless productivity of AI to craft genuinely original and resonant content – at speed.
This workshop teaches you how to do just this, providing a deep understanding of how to use generative AI tools for copywriting and a practical framework for taking advantage of its power without impoverishing your creative process.
In the company of an internationally in-demand copywriting expert and AI trainer, you will leave equipped with the tools and techniques you need to flourish as a writer in the age of artificial intelligence.
"Just wrapped up an incredible course on AI-driven content creation – mind officially blown! I'm feeling inspired and equipped to take on the evolving digital landscape. If you're in marketing or content creation, this course is a must."
Belinda Herbert
Senior Marketing and Communications Advisor | Social Media Strategist
Who is this course for?
Copywriting with AI has been created for business writers, marketers, copywriters and AI users of all levels – from beginners to pros.
What will you learn?
By the end of the workshop, you’ll have the skills, knowledge and advanced AI prompts you need to produce the kind of copy and business communications you’ve always wanted to create and show off.
Plus, you will slash hours, even days, off creating web pages, sales copy, emails, blogs, scripts, social posts, reports and any other marketing and business communications.
You’ll learn copywriting techniques and frameworks to:
- Emotionally connect with your readers, listeners and watchers
- Research, plan, write and edit content for the web, emails, social, reports and more
- Convey the right messages in intriguing ways (in your brand voice or personal style)
- Apply proven copywriting frameworks and psychology to your comms writing
- Sell without sounding like a cringy used car sales (wo)man
- Gain your ideal client’s attention, interest and trust
- Overcome buyer hesitations
- Craft calls-to-action that increase conversions e.g. calls, joins, purchases, etc
Learn proven, advanced AI prompts and steps to quickly:
- Uncover insights and research that would normally take days
- Brainstorm ideas to unlock your team’s creativity
- Create unique, compelling content outlines and drafts
- Craft jaw-dropping headlines, subheads and bullet points
- Write powerful email campaigns and subject lines
- Create pro quality blog posts in minutes for SEO, thought leadership, and more
- Generate unique and irresistible social content
- Conjure up your own powerful prompts and processes
- Learn to build personal assistant GPTs that save you days of time every week
Walk (and Zoom) away with some business and content enhancing gold:
- Gain a deep understanding of the latest Gen AI features, benefits, limitations, risks
- Say goodbye to writer’s block.
- Eliminate hours of writing and research time
- Publish great content, 10x faster than competitors
- Avoid spending thousands of pounds on hiring external copywriters
- Feel excited about writing (and a little smug, too)
- Attract, captivate and convert more business
- Confidently use AI to take the lead in your industry and secure your career in the long-term
Virtual delivery
This workshop is delivered live via Zoom by our expert trainer for a small group of learners.
The content is split into modules spread across two mornings, helping to keep everyone fresh and energised.
We include lots of interaction and practical elements, just like in a classroom course, with plenty of opportunities to try out new ideas, discuss experiences and get individual advice and feedback.
Typical timetable
The workshop is run via Zoom over two insight-packed mornings (9am – 12:30pm):
Morning 1
- How people read online today
- The Persuasion Slide (Influencing behaviour, motivation, friction).
- Know your objective when writing content.
- How to step into your audience’s shoes every time you write (deep dive into creating reader profiles based on existing personas and/or insight with AI).
- Overview of AI writing tools and their impact on business communications
- Introduction to ChatGPT/LLMs – capabilities, limitations. ethics
- Why you still need to understand and master web writing techniques and principles
- The most effective way to use ChatGPT/AI to research, write and enhance content + copy
- Prompts to help you create good quality content in minutes
- Plain language vs buzzwords, clichés and jargon.
- Developing and finding the right tone of voice with the 3Ws
- Readability and editing tools – including ChatGPT/AI
- Finding your tone of voice (3Ws)
- Matching your tone of voice with AI
- 7 principles of persuasion.
- Ways to use persuasive techniques in corporate and public communications
- Brainstorming psychology + persuasive technique with ChatGPT
Morning 2
- How to connect with and captivate readers using features and benefits.
- 3 powerful content writing formulas using features, problems and benefits
- Using ChatGPT/AI to apply these formulas to your web, email, social, print and other content/copy
- For landing pages, blogs, social posts, emails and other digital content
- Mastering copy techniques and using ChatGPT to help you with all of the below
- Brainstorming, angles and outlines
- Headlines, subject lines, subheads, teasers, body copy, bullet points and hyperlinks.
- Magnetic opening sentences, power words and specifics.
- Techniques to help drive required action (CTAs).
- Weaving stories into your digital content.
- Engaging and accessible visual content.
Every participant also receives a comprehensive handbook including exercises, copywriting techniques and a detailed prompt guide.
Your trainer: Simon Hillier
Hi, I’m Simon,
I’ve been a digital copywriter for over 27 years, writing for hundreds of small business owners, corporates, non-profits and mega-brands like Canva, Microsoft and PayPal. I’ve also trained more than 21,000 people how to use the power of words.
So, I understand how time-consuming, energy-sapping and frustrating writing can be for many people. Even those who do it for a living.
I’ve been testing AI tools since 2018, and can confirm that this is not just a business, marketing and writing assistant. It’s a persuasive communications prodigy.
ChatGPT, Co-Pilot, Gemini and Claude and other AI tools can help you create an endless stream of high-quality content for your business. As long as you use it the RIGHT way.
Our clients include:
How to book
Open virtual workshop - dates
Next virtual sessions:
4 and 5 March 2025 (9am-12:30pm) via Zoom
6 and 13 May 2025 (9am-12:30pm) via Zoom
Prices
1 delegate: £495+VAT
2 delegates: £895+VAT
3 delegates: £1195+VAT
In-house virtual workshops for your team
If you have a group of colleagues who could benefit from Copywriting with AI, we can deliver this virtual workshop just for you.
Prices depend on the extent of tailoring required, so please drop us a line touch to discuss your requirements in detail.
We’ll then send you a proposal to consider.
Any questions?
If you have any questions about this or any of our other courses, please get in touch – we’d be delighted to help!