Writers’ Study

Predictions for writers in 2019

Happy New Year! To start 2019, let’s take a look at this article from Grammarly that discusses some of the social, work and technological trends that will…

Read more

Content marketing expert tips

This post from Shane Barker at the Content Marketing Institute draws together top tips on effective content marketing from a panel of industry experts. There’s useful stuff…

Read more

How to avoid annoying your email recipients

Here’s a short and sweet article based on a survey of a thousand people that identifies the most common complaints about marketing emails. Some of these are…

Read more

A pragmatic guide to SEO copywriting

Success Works is a great blog with lots of useful, pragmatic posts about SEO copywriting. As lead author, Heather Lloyd-Martin, explains in this post, there’s no simple…

Read more

Advice on storytelling

This is another post from the excellent copyblogger.com website. It lays out the importance of storytelling to connecting with readers, and provides a raft of practical tips…

Read more

A beginners guide to content marketing

Here’s an excellent, thorough post from Buzzsumo offering a guide to content marketing for beginners. It includes sections looking at content choice and production, keyword planning and…

Read more

Writing for social media – some tips

Here’s a post from Hootsuite with some reminders and practical tips about writing for social media. The key takeaway is to keep it clear, focused and purposeful.…

Read more

Topic clusters drive web traffic

This article from the Content Marketing Institute lays out a strategy for increasing web traffic through the ‘pillar and cluster’ model of content creation. In a nutshell,…

Read more

The perfect length for marketing emails

How long should your marketing emails be to maximise response rates? Should you go for the short and pithy teaser or try to take the reader right…

Read more

The art of ‘strategic lurking’

This is another really useful post from copyblogger. It’s all about using listening strategically to help research and flesh out your ‘avatar’ for a piece of copy. An…

Read more

20/23