Welcome to


Never before has the published word been as sharable, plentiful and powerful as it is today. The opportunities for marketers are immense. But the competition for readers’ attention is fierce. 

We’ve created our syllabus of original courses to help marketing writers craft copy and content that cuts through the noise and hits all the right notes. With expert guidance you’ll discover how to engage your audience, shape opinion and inspire action, making every word count across the full range of written media.

For fifteen years we’ve helped people like you to increase the return on their words. We’ve worked with some of the country’s biggest brands to refine their messaging, and also with some of its smallest, helping them find their voice.

All our courses are shaped by this ongoing engagement, constantly evolving to stay on top of the latest trends while remaining true to the timeless foundations of persuasive and engaging writing.

our courses

Available in virtual and classroom formats

Essential copywriting

Learn the most important, tried and trusted techniques for crafting engaging and persuasive copy. This course is built around the established rules of copywriting backed up by your tutor’s extensive practical experience.

Open virtual: 23 September 2020 via Zoom
In-house: At your offices, UK-wide
Virtual: Live and online for your small group

Advanced copywriting

For experienced copywriters, this course takes you beyond the comfort zone of textbook copy, drawing on ideas from a wide range of disciplines to help you improve the impact and originality of your writing.

Open course: 14 October 2020, via Zoom
In-house: At your offices, UK-wide
Virtual: Live and online for your small group

Key copywriting skills (Virtual training)

This intensive two hour virtual training session provides a raft of tips, tools and techniques to boost the effectiveness of your copywriting. The session is delivered live and interactive by our expert trainer, and can be accessed from any laptop or tablet.

Individuals: Next date TBC September 2020
Groups: Delivered at a time to suit you

Crafting Compelling

During this inspiring day you’ll learn how to generate quality content that achieves specific marketing goals. You’ll learn powerful research and creativity techniques, as well as the skills to ensure audience engagement.

Open course: 10 February, 2021, London
In-house: At your offices, UK-wide
Virtual: Live and online for your small group

Content Marketing:
Connection to Conversion

This workshop offers a complete toolkit for effective content marketing. Learn how to write the strategy, action plan and high quality content that will take your audience on the journey from connection to conversion. 

Open course: 11 November 2020, London
In-house: At your offices, UK-wide
Virtual: Live and online for your small group

for Marketers

This course focuses on building your ability to use narrative techniques to engage and persuade your audience. You’ll also learn how to use stories across channels to maintain a consistent voice and brand message.

Open course: 15 December London
In-house: At your offices, UK-wide
Virtual: Live and online for your small group

what delegates say

A brilliant training course, which I will definitely be recommending to my colleagues.
Henni Cardy
I was incredibly impressed by the course. The trainers were knowledgeable, experienced, and involved the whole class.
Emma Robinson
Cancer Research UK
This has been an eye-opening day that will have a real impact on how I write. Can't wait to put my new knowledge into action.
Victoria Lebedeva
University of Cambridge

Let's talk

If you would like to find out more about our open courses or having one of our programmes adapted to your needs and delivered at your offices please get in touch so we can arrange a chat with one of our experts.

© 2018 Wordcraft Academy
Wordcraft Academy is a trading style of Cambridge Executive Development Ltd.